Not all information found online is created equal and it’s easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, I scoured the internet and found the top 10 timeless here quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true.
One of the best things about the internet is instant access to just about any information you need. When researching search engine optimization (SEO), this is especially true.
Using SEO tricks or hacks is like trying to beat the house in Vegas. Sure, you might get a couple of quick wins, but in the long run you’re bound to lose because “the house always wins.”
In other words, SEO is an asset. It’s like buying real estate and investing to remodel your kitchen and bath. That work will increase the value of your home so that you can sell it in the future for a profit.
You’re ignoring the most important part of SEO– your customers when you design your website for Google’s search engine spider. At the end of the day, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that traffic into sales and leads!
Even if you’re using other tactics like Radio, tv, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research.
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way Print, radio, and tv are traditionally thought of as marketing tactics.”– Duane Forrester, Senior Product Manager, Bing
If your prospective customers are searching in Google, Bing, and Yahoo to find your products or services, you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.
This is one of my favorite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.
Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.
With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).