Why do I want to write about this particular topic? Find your acim and angle. Do you have any story ideas or other compelling points to make? Start with a seed idea then build on it. Even the great works of the ages began with a simple seed that blossomed into rich maturity. Using stories is a great way to create a gripping, readable, authoritative book.
What do I want my book to do for me and for others? Determine whether your book will support another part of your business. Decide how you want your book to affect others and what you want them to take away from the experience of reading it.
Which specific audience do I want my book to attract? Are you writing fiction for stay-at-home moms looking to spice-up their daily routine? Are you writing Leadership materials for up-and-coming executives under 35 who are striving to build their career success? Know your target audience and get inside their heads.
Who else is writing successfully on this topic? What kinds of tactics are they using to gain exposure for their book? Success leaves tracks, so follow in the footprints of other best sellers.
Which format is best suited for my book? Should I publish in print, digital eBooks or both? Amazon sells more digital eBooks than print books. Surprisingly however, most authors make more income from their physical books. Having a well-designed physical book will boost your credibility.
Who would most likely be a good evangelist for my book? Take a look at the people in your inner circle and your social networks. See who is the most likely to serve as a center of influence for promoting your book, then figure out an incentive for them to talk-up your book.
It’s well within your reach to become a best-selling author. In fact, in some cases you can be a #1 Amazon Bestseller with a minimal marketing effort, given the right niche. When you break it down and take the right steps to reach your publishing goals, what sounds unwieldy today becomes matter of fact tomorrow.
The important thing is to get started. You’ll miss 100% of the shots you don’t take – so take a shot. Why not get started sharing your legacy with the world today.
Next, you’ll want to get access to more strategic insights from Bryan Heathman. Bryan is known as a rainmaker and marketer by some of the world’s most successful thought leaders. He is President and Publisher of Made for Success, and he’s been featured in the Wall Street Journal, Inc. Magazine, NBC News and Sirius XM Radio.
As a compelling speaker, Bryan has addressed enthusiastic audiences at the National Speakers Association, American Marketing Association and the Direct Marketing Association. As a publisher and consultant, he has worked with bestselling authors such as Zig Ziglar, Donald Trump and John C. Maxwell.
