Book Marketing Tips – 6 Golden Tactics You Can’t Ignore

It’s easy to sit back and wait for sales of your book to come in via traditional channels. Maybe you’re expecting for your a course in miracles publisher to sell your book for you or your self published book has been submitted to online directories. Chances are you’re not going to see a great deal of sales that way. By implementing just one of these tactics you should see a significant increase in sales – combine all of them and I you’ll be certain to increase your chances of selling more books.

You don’t have to hire an expensive public relations firm to get yourself into the media and sell more books. In fact it’s a lot easier than you think when you know how. Public relations is about creating a story that a newspaper, magazine, radio or TV journalist will see as news worthy. Let’s say you’ve written a book about health. Do you have an example of how your book has helped someone overcome a condition and helped them with their lives? This would be a great case study for the media – they love ‘real life’ stories. Maybe you’ve written a book about helping babies overcome sleep problems. Do you have some interesting statistics that a newspaper would find interesting, or is there something in the news that would directly relate to your book.

Always be on the lookout for ways to get your book out there, but position yourself as an expert on your topic rather than simply be out to get sales. The media will simply ignore you if they think you’re out to promote your book, you have to have some information of value. Offer your local or national news ‘7 Top Tips on’ your subject and send them across. Talk to the editors, get to know the local news and become someone who they go to. It’s then a case of ‘dropping in’ your web site address and promoting your book after the story.

It’s very easy to get a mate to put up a web site for you, or to buy a freebie package online and expect to sell your book. But I’m afraid I’m going to have to be honest with you here – it’s not going to happen. There are a few reasons for this and it’s based on years of experience. Number one, most web designers don’t know how to market, they don’t know how to bring visitors into your web site and most of all, they don’t know how to ‘convert’ a visitor once they get there, this means – when someone arrives at your web site, does it say, look and feel right for the person to buy it.

Yard sales are usually held on weekends which makes it simple for most people to visit them and snag some great deals. As you visit the yard sales, you may find diet books that you can use with your weight loss plan. Although the books may not be the most current titles on the market, you may find books that will be useful to you.

If you like visiting flea markets, go to a flea market to purchase books. Most flea markets have stalls that sell used books for reasonable prices. You may be able to find diet books among the books for sell. The great thing about flea markets is that you can haggle with sellers in order to find the best price for the books you need.

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